A complete approach to ecommerce marketing involves attracting new customers and encouraging existing ones to make more purchases. A strong base of repeat buyers is easier to manage in general. Having shoppers already familiar with the the brand of an ecommerce storefront and the items it offers makes it easier to make sales. It also allows ecommerce store owners to maintain a steady flow of customers and build fruitful relationships with them. For this reason, new and existing ecommerce retailers need to focus some of their marketing energy and budget on repeat customers.
Here is a review of the most effective methods that online store owners can use in ecommerce marketing efforts targeted specifically at customer loyalty:
Store owners can't offer too much to bring back a customer, but can feel free to try out different combinations of offers, social sharing and email outreach, within reason, until they find a strategy that works for them. BigCommerce's flexible marketing features makes adjusting and altering these retention campaigns for a high level of effectiveness easy and simple.