Definition: Infographics are a visual marketing asset that use a combination of text and images to rapidly convey information about a given topic. In marketing, infographics are generally used to highlight a problem or issue relevant to the viewer, then explain how to solve the problem.
Infographics have the potential to be widely shared, making them an effective tool for a retailer to gain notoriety as an authority in the field. A unique and engaging
well-made infographic is an opportunity for a business to demonstrate its expertise - and do it in a way that connects well with the people viewing it. Though infographics can incur a decent expense, a successful one generates a number of benefits:
Despite their simplicity, infographics are difficult to master. The best infographics follow these three elements.
Most infographics tend to either explosively spread through a community — or fizzle out and remain unnoticed. Accordingly, when a business invests the time and resources to produce one, it should be done strategically. This means: