Definition: Anchor text is the clickable portion of an on-page hyperlink that describes the link and sets user expectations. Anchor text helps search engines derive meaning and context from hyperlinks, making them an important factor in SEO — with negative repercussions for webmasters who abuse.
The hyperlink Ecommerce platform for growing businesses appears as follows in HTML:
<a href="www.bigcommerce.com/">Ecommerce platform for growing businesses</a>
User-friendly Content Management Systems enable hyperlinks to be added without configuring a page's HTML.
Internal and inbound links have a significant impact on a website's organic search value and performance. Anchor text provides direction on the context of a link, influencing the value it adds to the recipient domain.
For example - if an ecommerce product page earns several inbound links to a shoe sale page with anchor text similar to "Buy Nike Air IV on sale," search engines may rank the page higher for relevant searches. The same principle applies to internal links, but these carry much less value.
While relevant anchor text is encouraged, it's important to be cautious of over-optimization. The abuse of inbound and internal links led Google and other search engines to penalize websites that have excess links of repeat, highly-relevant anchor text.
Effective anchor text should be done with users in mind. If anchor text succinctly describes or teases the hyperlink, it is likely incorporating relevant keywords and benefits a site's SEO. Anchor text directly corresponds to click through rate
Conversely, ambiguous or generic anchor texts can lead to customer frustration and significantly diminish a link's CTR. For example, a link to a product page showcasing stereo systems that is generically labeled "great deals" does not provide enough context — to users or search engines.
Anchor text comes in three general varieties:
Try to avoid: